Arlington, VA

• Directed global brand and creative projects, collaborating across regional marketing teams and managing a portfolio of agencies, vendors, and freelancers. Directed on-site photo and video shoots.

• Led global brand refresh and visual strategy during rapid company growth, improving brand consistency across all content channels.

• Selected and managed vendor relationships, reducing outsourcing costs by 37% and improving turnaround time by 14%.

• Developed and executed cross-platform content strategies, boosting LinkedIn engagement by 56% via strategic storytelling and visuals.

• Partnered with global and regional marketing teams and vendors to drive launch campaigns, including Fluence Smartstack, the company’s latest core product.

• Developed efficiency and quality control processes as the company shifted out of the startup phase.

Washington, D.C.

• Directed content creation across marketing, communications, DEI, and philanthropic initiatives, producing 200+ videos and 60+ hours of multimedia annually.

• Increased Facebook engagement by 52% and Instagram followers by 4% during targeted social media campaigns.

• Boosted GEICO Cares Philanthropy campaigns and fundraising:

  • Increased engagement for FastPitch program by 83%, growing submissions from 272 to 497 year-over-year ($720K in donations).

  • Increased engagement for I Am Ready program 28%.

• Enhanced corporate communications strategic engagement by 67% within a single quarter.

• Developed creative briefs and project plans in collaboration with stakeholders, maintaining adherence to brand standards.

• Implemented team onboarding and skill development frameworks, scaling team productivity and creative output.

Washington, D.C.

• Produced creative content for staff and operational departments, working directly with internal clients to develop creative briefs.

• Mentored and coached cross-functional team to enhance creative skills and operational efficiency.

• Oversaw multimedia content development for enterprise training and operations; led UX transition that reduced training time by 86%, saving $18M+.

• Twice awarded GEICO’s Corporate Quality Award for innovation in content strategy.

• Directed on-site video shoots with all levels of management, including senior officers.

• Developed organization system to maintain digital archival files, creating digital asset library.

• Provided counsel to all levels of management and stakeholders on effective project implementation and innovative creative options for content execution.

• Mentored and coached team members to enhance creative skills and operational efficiency.

Lakeland, FL

• Created branded video and marketing content for Florida regional office.

• Independently scripted, storyboarded, and produced videos promoting insurance products, operational processes, and leadership development.

• Managed branding and event creative for the Florida regional Chairman’s Club corporate award ceremonies for two consecutive years.

Lakeland, FL

• Delivered frontline service.

• Led peer coaching supported onboarding and associate career development.

• Completed rotations in floor coverage support, coaching, and quality control call monitoring.

Tampa, FL

• Produced brand-aligned marketing collateral and live show videography, increasing engagement and ticket sales for nonprofit events.

• Directed and produced photoshoots for content as well as live show videography and post-production.

St. Petersbug, FL

• Worked directly with the principal designer to create print, video, and motion graphics.

• Led branding and creative for Tampa’s Gasparilla Film Festival; produced annual print catalog and ad hoc print and digital promotional materials.

• Explored multiple mediums including print, motion, and video.

• Personal assistant to principle designer during photography and videography shoots.