Arlington, VA

• Directed global brand and creative projects, collaborating across regional marketing teams and managing a portfolio of agencies, vendors, and freelancers. Managed multiple projects, on varying timelines, simultaneously.

• Sole in-house creative, leading the company’s design efforts across web, social, print, conferences and events, and environmental branding.

• Directed on-site photo and video shoots.

• Spearheaded the company’s brand refresh, guiding agency direction, feedback, and approvals.

• Developed efficiency and quality control processes as the company shifted out of the startup phase.

• Drove a 56% increase in LinkedIn engagement by implementing optimized posting schedules, SEO strategies, and compelling visual storytelling.

• Selected and onboarded key vendors, achieving a 37% cost savings and reducing vendor turnaround time by 14%.

• Led branding efforts for the company’s largest core product launch, Fluence Smartstack.

Washington, D.C.

• Led a team of eight cross functional creatives producing 500+ videos and 200+ hours of content for marketing, communications, and leadership development.

• Developed creative briefs and project plans in collaboration with stakeholders, maintaining adherence to brand standards.

• Designed and implemented a creative team onboarding process, training new associates on up to five new software platforms.

• Increased Facebook engagement by 52% and Instagram followers by 4% during targeted social media campaigns.

• Boosted GEICO Cares Philanthropy campaigns and fundraising:

  • Increased engagement for FastPitch program by 83%, growing submissions from 272 to 497 year-over-year.

  • Increased engagement for I Am Ready program 28%.

• Enhanced corporate communications strategic engagement by 67% within a single quarter.

Washington, D.C.

• Led and produced creative content for staff and operational departments, working directly with internal clients to develop creative briefs.

  • Produced storyboards and scripts

  • Conducted user-testing and quality reviews.

  • Provided final sign-off on project completion.

• Mentored and coached team members to enhance creative skills and operational efficiency.

• Reduced new hire sales and service training time by 86%, saving over $18 million in salary dollars within the first year by converting training to multimedia formats (75% multimedia/UX design).

• Twice awarded GEICO’s Corporate Quality Award for excellence in content development.

• Provided counsel to all levels of management and stakeholders on effective project implementation and innovative creative options for content execution.

• Directed on-site video shoots with all levels of management, including senior officers.

• Developed organization system to maintain digital archival files, creating digital asset library.

Lakeland, FL

• Created marketing and learning content for the Florida regional office and communications.

• Independently scripted, storyboarded, and produced videos promoting insurance products, operational processes, and leadership development.

• Managed branding and event creative for the Florida regional Chairman’s Club corporate award ceremonies for two consecutive years.

Lakeland, FL

• Handled customer inquiries, resolved policy issues, and finalized transactions.

• Supported onboarding, coaching, and developing new associates through their first career promotions.

• Completed rotations in floor coverage support, coaching, and quality control call monitoring.

Tampa, FL

• Designed all visual marketing, event, merch, and social media collateral for theater productions.

• Directed and produced photoshoots for content as well as live show videography and post-production.

St. Petersbug, FL

• Worked directly with the principal designer to create print, video, and motion graphics.

• Led branding and creative for Tampa’s Gasparilla Film Festival, producing the annual event catalog and promotional materials.

• Explored multiple mediums including print, motion, and video.

• Personal assistant to principle designer during photography and videography shoots.