[title of show]
Art Direction + Graphic Design + Videography & Video Production
Software: Illustrator + Photoshop + After Effects + Premiere
[title of show] is a one-act musical that chronicles its own creation as an entry in the New York Musical Theatre Festival. It’s a musical comedy… about writing a musical comedy.
As the exclusive graphic designer for mad Theatre of Tampa, FL, I was responsible for all creative content for digital, social, and print marketing. This included posters, postcards, programs, and direct mail, as well as web and social graphics. I also handled ad hoc creative needs such as designing merchandise, leading photo shoots, and producing videography and video content for live shows.
All work listed above and shown below completed by me.
Marketing: Multi-Phased Approach
To build excitement for [title of show], we rolled out marketing in phases. Four months before opening, we featured four empty chairs. As the opening date neared, we introduced the cast in subsequent materials, eventually spotlighting each of the four leads. This phased approach created diverse but cohesive content that kept the campaign fresh and attention-grabbing.
