Earth & Volunteer Month Social Campaign
Art Direction + Storyboarding + Graphic Design
Software: Illustrator + Photoshop + After Effects
GEICO’s Earth and Volunteer Month campaign encouraged sustainability and community engagement. As lead designer, I created storyboards and graphics for Facebook, Instagram, Stories, and LinkedIn, and collaborated on the motion design process.
This campaign built trust with both customers and associates, portraying GEICO as a community-centered brand. With coordinated paid efforts and influencer content, it drove a 52% increase in Facebook engagement and a 4% gain in Instagram followers.
Work listed above completed by me unless otherwise noted below. Additional credits —Additional Art Direction: Heather Van Helmick; Motion Graphics: Jose Moris
Week 1: Let’s Go Green // Kickoff
Week 1 Focus: Small lifestyle changes can make a significant impact.
Reduce, reuse, and recycle
Volunteer
Educate
Conserve water
Choose sustainable
Shop wisely and bring a reusable shopping bag
Use long-lasting, energy efficient light bulbs
Plant a tree
Don't send chemicals into our waterways
Bike more / Drive less
Week 1 Storyboard: Heather Van Helmick
Week 2: Environmental Partner // EcoSet
Week 2 Focus: Highlight GEICO’s ongoing partnership with EcoSet.
EcoSet is an environmentally conscious production resource for the creative industries, specializing in Zero Waste practices for productions and events. With a strong commitment to sustainability, they recirculate production and event materials back into the community. As a women-owned and certified sustainable business, EcoSet is dedicated to advancing a creative circular economy, transforming industry practices, and enhancing behind-the-scenes sustainability.
During production of a single commercial, EcoSet helped GEICO follow Green the Bid best practices. They also collaborated with Every Day Action, a 501(c)(3) nonprofit that redirects food waste from film sets to people in need near Los Angeles. For catering and craft services, EcoSet provided wood, paper, and fiber-based food service products, including 100% compostable utensils, coffee cups, and lids. To further reduce environmental impact, 163 cases of canned water were supplied to eliminate single-use plastic bottles. Additionally, through a partnership with TreePeople, EcoSet contributed to planting five trees, helping offset the carbon footprint of the shoot.
Week 3: Community Partner // Foster Love
Week 3 Focus: Highlight GEICO’s ongoing partnership with Foster Love.
Foster Love is a 501(c)(3) nonprofit composed of passionate young adults and former foster youth. Their mission is to improve the lives of children in foster care, a group too often overlooked by society.
One of their signature initiatives is the Bikes for Foster Youth program, which ensures that teenagers in foster care have access to personal transportation. Owning a bike promotes independence and confidence, while also offering the simple joy of riding.
GEICO proudly supports this program each year, helping provide the invaluable gift of mobility and freedom to children in need.
Week 4: Highlight Associates // GEICO Cares Advocates
Week 4 Focus: Highlight the GEICO Cares Advocates.
Recognizing the growing needs within our communities, GEICO is committed to driving positive change. Through the GEICO Cares program, associates donate their time, talents, and resources to support the well-being of local communities.
The program empowers associates to engage in impactful campaigns and volunteer efforts with local organizations, creating transformative experiences for those they serve. Across every region, a designated GEICO Cares Advocate leads the charge, championing and supporting the company’s community investment initiatives.
